As marketers continue turning toward live experiences as one of their core bridges to building authentic consumer connections, brands are seeking inspiration to level up their creative blueprint for these experiences. In this session, heads from two of the largest multicultural entertainment, marketing and media companies in the world will take a deep dive into the world of sports and entertainment. Hear and learn from their unique perspectives about burgeoning opportunities for brands in the entertainment landscape with a specific focus on the growth of Latin music and its impact on mainstream U.S. culture.